Hello, humans!
Rain Blanken
Rain Blanken is an editorial leader who has been working in digital media for 15 years.
Rain Blanken is a writer, editor, and creative leader. She specializes in SEO wizardry and coaching happy teams.
Hello, humans!
Rain Blanken
Rain Blanken is a writer, editor, and creative leader. She specializes in SEO wizardry and coaching happy teams.
Quick News Turnaround Clips:
In-Depth Article Clips:
Print Clips
In addition to her duties as the Editorial Director for WDW Magazine, Rain authored numerous articles for the monthly print publication.
Hi, I’m Rain, an editorial leader with over 15 years of advanced experience in digital publishing and project management. I’m quick, efficient, and ready to jump into the team to create reader-first articles and deliver SEO-driven results.
Rain currently works for The Walt Disney Company as the editorial optimization manager for the Disney Parks Blog. In addition to optimizing the site for organic search, Rain contributes articles about the latest experiences to enjoy at Disney Parks and beyond. See her latest posts…
Rain was the Editorial Director of WDW Magazine for their monthly print and digital editions, as well as the daily news blog. She was a Senior Editor for the very talented writing team at The Penny Hoarder, and she was the Creative Manager for Naked Lime Marketing, where she led editorial, design, SEO, and social media teams to deliver marketing content to client blogs. Rain is the co-creator of the automotive editorial news blog, TheNewsWheel.com.
Rain specializes in writing about travel, personal finance, crafts, and arts & entertainment. Her work includes SEO-optimized, reader-first content for Fortune 500 and GAFA (Google, Apple, Facebook, Amazon) companies.
Her latest work can be seen in monthly print editions of WDW Magazine [view magazine clips here] and online at wdw-magazine.com, thespruce.com, and thepennyhoarder.com. Rain is the author of two books, The Complete Guide to Customizing Your Clothes and String Art Magic.
Rain has been a search engine optimization artist since the ancient days when her GeoCities website wouldn’t write HTML itself. For each of her previous roles, she leveraged her ability to anticipate reader intent, implement data-driven marketing strategies, inspire teams, and create content management systems that bring efficiency to editorial workflows.
She has worked in cybersecurity content, finance, legal, and travel with some of the biggest names in these industries. Her wins include engineering the content workflow for The Penny Hoarder, raising web traffic by 400% for WDW (Walt Disney World) Magazine, and rocketing domain authority from zero to 63 for The News Wheel.
Rain can tailor content pieces for specific search engine queries and creatively apply on-page strategies, which consistently land her work in top Google results. She is well-versed in keyword research, metadata, CSS, building and revitalizing WordPress sites, auditing Core Web Vitals, and correcting those intimidating server-side errors. See my SEO Manager Portfolio…
A specialist in team communication and project management, Rain enjoys building the structures and processes that allow creative teams to do what they do best: Create!
Rain is a servant leader, which means she exists to respond to and anticipate the needs of her team and advocate for content best practices as she cross-collaborates with stakeholders. She is adept at coaching both large and small teams to target beyond KPIs, create meaningful growth, and nourish the sales funnel.
Rain believes that the most important aspect of any publication is properly advocating for the value of creative teams and their work. Rain has served as the Editorial Director for WDW Magazine, Senior Editor at The Penny Hoarder, and SEO Project Manager for Page One Digital, and Creative Manager for Naked Lime Marketing.
During my time as Editorial Director for WDW Magazine, we won the Silver Award for Best Special Theme or Show Issue. Go team!
More things that don’t confuse Rain:
Wordpress, CSS, HTML, advanced knowledge of on- and off-page SEO, Google Analytics, Google Ads (and Keyword Planner), SEM Rush, Screaming Frog, Ahrefs, Zoom, Slack, Asana, Wrike, Flow, Microsoft Office Suite including Excel, Word, and OneDrive, Google Suite, Adobe Suite, Google Search Console, and BrightEdge.